Yes, no matter where you go or what you do you take your smartphones with you. So it becomes even more essential that your web page is fully optimized for use by a smartphone. According to the same study done by Nielsen and Google, it also shows the increase in the bounce rate of a smartphone user on a web part in higher by more than 9% in comparison to their Laptop and PC’s counterpart.
So what are the ways using which you canA recent study done by Nielsen and Google shows that the there is a 77% of the Google Search is done on the mobile even if there is a Laptop or PC is likely to be nearby available. The main reason is because of their readily availability and near proximity of mobile phones to a user almost all of the time.
your web page content more mobile friendly?
1.Focus on Localised Content
The best way to focus on the mobile friendly content is to use the Google Trends.
What Google Trends basically do is to let you search your content according to a specific region and its popularity in the same.
Now in the above picture you can clearly see that the mobile marketing is more popular in Alabama but if you want to use online marketing you will find more success in Utah region.
You can even configure Google Alerts to send you regular updates on regionally trending topics that might serve as inspiration for new content topics.
- Understanding the intent of the Smartphone User
The intent of the search on the mobile is completely different to the intent on the Laptop’s and PC’s. The content should be based on the deeper understanding of their behaviour while using his or her smartphone.
Google Analytics can help you find the exact keywords your mobile visitors use to find your site.
Using this you can make your content more relevant and friendly to the smartphone user.
- Video Marketing
Now more and more are daily watching videos everyday. Again, according to the by Nielsen and Google report 28% of the online users watch videos on their mobile.
As a content marketer we can use this by attracting more viewers on our websites.
To get a few ideas on relevant topics for creating video content for mobile consumption, try using the “View YouTube Search” results in Google Trends.
On a side note, do use relevant hashtag on your posts on video sharing platforms like Vine and Instagram.
- Definite Mobile Conversion Points
Signing up for newsletter on a website is one the most used way for a blogger to stay in the contact with their crowd. By signing up for newsletter on a website that are optimised for mobile-user can result in a lot of hassle.
It can easily solved by creating Html5 form that only asks for information that are essentially required and hereby shorting the overall length of the sign up form.
- Touch Friendly
Most of the smartphones in today’s market are touch responsive. So in the absence of a cursor clicking on a link can become a hassle.
It can be easily solved. When designing your content and landing pages, follow guidelines provided by different mobile platforms to decide on the size of the touch targets you should use.
These are basic ways in which you can make you content mobile-friendly.