Over the years now SEO concentrate entirely on backlinks this was the best way to impact on rankings. It is true that backlinks help in ranking but there is a misconception that most of the people focusing on too much time on building backlinks rather than any other things which are also very important.
One question is always arise in everyone’s mind that what is the future of backlinks and how long do they have left? For this Google updates their algorithms every time as AI develops. Nowadays search is becoming more and more conversational and less robotic.
Now 2018 is here some surprises are kept for SEO that its focus on quality rather than quantity. At present time to get a link you need to provide a quality content, find a web source where you can put your links and establish business relationships with the website owner.
The mindset of people on backlinks has changed because it is no longer a routine task of SEO but should be a core part of the entire branding campaign, as links became more powerful in generating targeted visitors and assisted conversions that can push every online business growth.
The backlinks will diminish as a ranking factor in Google because They are too easily manipulated. In my opinion, Google will focus more and more on user signals as a ranking factor such as time spent on site, bounce rates, user engagement, Click through rates, or most likely a combination of all these metrics.
With algorithms becoming more on its Artificial Intelligent and it’s ability to review large sets of data to spot patterns in searcher behavior and web design trends. I would not be surprised if search engines will be able to give weight age to a backlink by indexing the actual content of the page down to the preferences of the individual searcher. Similar to what we are seeing now with customized search results, but implemented into the algorithms.
If you want your website on top then you will focus on generating original, valuable, reader-centric content that informs, educates and inspires their target audience. This is the type of content that users will want to share and link to it.
At last for large and small business is to still focus on backlinks, but build them with a solid content strategy to become an ‘authority’ within your vertical. This will prospective evidence for you for years to come, with content driving traffic from all digital mediums.